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Thursday, November 29, 2012

Top 5 Pay Per Click Tips

If you're running a pay per click advertising campaign, or are thinking about starting one, be sure to follow these 5 important Pay Per Click Tips. Every successful pay per click campaign follows these 5 tips. Without them your campaigns will not do well. I know that many people try and give up simply because they make simple mistakes in the set up process. So follow these valuable tips and you'll get started on the right track.

1. Remember your target audience when choosing keywords. Think about things from your potential customer's point of view. Think of the person searching the Internet for your type of product or service. What will they type? The word that you can think of are the words that you should use as your keywords. Those search terms (keywords) will trigger your ad to show. If you are selling lawn rakes then you only want people who are likely to buy a lawn rake to see and click your ad. You don't even want your ad to show if someone types "hire someone to rake my lawn". Why? Because that person is not looking to buy a lawn rake so having them click your Ad would be a waste of money for you.

2. Check your search term report. Make sure you set negative keywords for wasted clicks. This tip goes along with the first one. Sometimes you will get clicks by people who search using keywords that indicate they are not potential customers. Those clicks and search terms will show up on the search term report. You must add negative keywords to your ad campaign for those that bring you wasted clicks. Every click costs money. Make sure you maximize the clicks that bring you good potential customers. Minimize clicks that bring you unlikely buyers.

3. Separate search network and display network into separate campaigns. The default setting in AdWords is to include both networks in the same Ad Campaign. Go to your campaign settings and indicate just one network under the "Networks and Devices " area.

4. Set your daily budget and your cost per click maximum levels high in the beginning, then lower as needed. This is like giving your campaign a jump start. You need to get things going to get back some data to analyze. Make sure you keep track of what's going on by checking back often. You need to be sure you are not spending more than you want to.

5. Create more rather than fewer ad groups with each ad group being as specific as possible. This means you would have very little variation among keywords within one ad group. The more you can break down your ads and search terms (keywords) into little pieces the more targeted your advertising will become. If you could create a specific Ad for each search term that would be optimal. But that is not realistic because you can have thousands of search terms in one Ad Campaign. Categorize your Ads and search terms into Ad Groups. Each Ad Group should focus on a specific topic. An example is to have an Ad Group that focuses on wooden lawn rakes. Have another Ad group that focuses on metal lawn rakes.

I hope these 5 Pay Per Click Tips will help you with your Ad Campaigns. They are relatively simple and easy to implement. Yet they are extremely important and very powerful.

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Learn How To Become An Online Guru And Be An Inspiration

There are a number of terms that get thrown around online confidently in the hope of creating a following or to make money online. Creative and the enterprising minds of today casually throw around words like 'expert', 'consultant', 'experienced' and other promising titles in between. Of the many terms that get thrown around, used and attached to their names, perhaps one of the best-sounding title that is widely used online is that of the 'online guru'.

There's something about this term that make people stop and pay attention. An online guru connotes something that is more than an expert, it can mean an expert made wise through the test of time and the ups and down of the business. If you can find out an entrepreneur online that proudly displays this tag and his captive market fully supports this, then you can be sure that this guru has a profitable venture online.

Taken from the Indian word which means a spiritual guide and leader, you too can also get into the business and earn money as an online guru. You can make this happen by becoming more than a spiritual guide and leader; you can become a guru in your own right by leveraging your skills or a segment where you're good at. Once you have trained to become an expert and an authority in your specified niche and segment, then that's the time that you can start to be known as an online guru and earn the money online that comes with it. But keep in mind that the process takes time and hard work. So how do you quality to become an online guru?

Top Steps on How You Can Become Your Own Online Guru

• Jumpstart your own web-based business in the niche that you are most comfortable with. If you are into teaching and professional education, come up with a site devoted to teaching principles and lesson plans

• Work with search engine professionals to come up with a site attractive not just for readers but for the spiders of search engines as well

• Work with affiliate programs and start earning the money

• Once you have managed to earn well, make sure you give back to the online community through helpful resources related to your niche.

If you will notice, there are elements of knowledge, expertise and giving back. These are the things that define an online guru and separate it from the usual enterprising individual just wanting to make quick bucks online.

Effective Pay Per Click Services for Ad Campaigns

As what many internet marketers have proven, using pay per click services is the ultimate solution for enhancing the conversion rates of your website and for improving your online sales. In PPC advertising, your advertisements are typically hosted on search engine results or partner websites. Instead of paying for each page load or impression, you only pay when a potential customer actually clicks your advertisement. If those clicks convert into sales on your landing page, you can get a successful conversion rate and a return of your advertising investment.

Reaching Your Target Market

These days, pay per click services are considered as the easiest methods for promoting services or products online. These services provide you with enhanced online presence. In a PPC ad campaign, your ads are only displayed when internet users visit web pages or enter search terms related to the keywords you selected. This helps ensure that users clicking on your ads are genuinely interested on the type of product or service you offer, and not the ones who only express a momentary curiosity.

Key Points to Consider When Running PPC Ads

Prior to initiating your PPC campaign, you need to take certain key points into consideration. Planning and formulating an idea for your ad campaign are great factors that will contribute to your online success. The first step in running your advertisement campaign is to create an account in popular search engines such as Google, Yahoo, Bing or MSN. The biggest thing to consider when running your PPC ad is the importance of researching your keywords that complement the type of your business. Bidding is another important thing to take care of because it determines if the link you advertise will appear on the first page of search engines. If you place higher bids correctly, your link will appear ahead of the other advertisers.

Proper PPC Account Management and Strategies

Managing a PPC account requires consistent and regular monitoring. It involves monitoring your PPC term bids, supporting different types of PPC programs; schedule your keyword bids, getting rid of price gap among various competitors and a lot more. If you implement the proper strategies on your pay per click advertisement, your traffic will be doubled. This campaign can be overwhelming especially for beginners. If you mishandled your PPC advertising campaign, however, you may end up with great losses.

Getting the Help of Experts

Since effective management is an integral part of running a PPC ad campaign, it's best to leave this task to the experts. Reliable companies that offer pay per click advertising services keep a constant track of the traffic generated by your online advertising efforts. They use helpful codes and tools to track the duration of a visitor's stay on your website as well as the traffic. Experts also possess the required reporting and analytical tools as well as comprehensive knowledge to help make a big impact on your business. They even make periodic conference calls to discuss and analyze the steps required for better output and to ensure that their pay per click services are rendered to perfection.

Increase Your Sales and Company Awareness With Pay Per Click Marketing

With every company out there competing with others who provide similar goods and services it is important to have in place an effective marketing strategy in order to target your particular customer base. Nowadays the amount of people purchasing products a searching for services within the online marketplace is rapidly on the increase; this is where pay per click marketing really comes into its own. This type of marketing technique is designed to open up opportunities for higher sales rates for the rapid success of any business by enabling customers to find their service from anywhere within the world.

There are a number of services available which are able to promote your website these days. PPC advertising is a growing method of effectively boosting your website's traffic, which requires your cooperation with other websites in order to get them to display a link for yours. If someone is attracted to a link displayed on a website they are more than likely to follow it, even if the website they were on previously is not related to the subject area in the slightest. Articles and press releases are both effective ways of drawing in clientele to find out more about your business or company. This is due to the increase in number of people who turn to the internet for information and news these days, with the written word being one of the strongest tools for drawing attention to establishment whatever areas they specialise in.

Pay per click can be set up by someone who possesses the special interpersonal and negotiation skills to do so. However most people would have the know-how or time in order to set up this type of advertising by themselves, which is why so many companies today are opting to employ the resources and networking abilities of a specialist company who are able to develop an efficient promotion program for them. By hiring a pay per click consulting firm you will not have to worry about maintenance issues or having to create a catchy advertisement.

Such businesses will work together with you in order to create a powerful pay per click advertising strategy that effectively promotes the particular products and services you have to offer. They will gather information together in order to help them with the set-up of the program; they will then create advertisements that are designed to reach your specific customer base and then test the outcomes. This way they are able to compare their advertising techniques against solid results in order to apply the most effective techniques to your marketing plan. By attempting to set up PPC marketing by yourself the chance of winning over your customers is very slim as you will find that the majority of competing companies out there actually have a professionally tailored plan in place for maximum success, trying to compete with this on your own would be both stressful and time consuming with no guarantee that your techniques will be successful.

A reputable company who specialises in creating pay per click marketing techniques are sure to have a higher success rate, which is why anyone who is serious about promoting their business effectively and efficiently should employ the services of a firm who have the correct skills to provide you with intensive networking technique. By doing this the number of your sales and customers aware of your services is sure to adequately rise and provide you with the revenue you need to be a complete success. See for yourself the excellent services they have to offer by visiting their website today.

Create an Unstoppable Flow of Revenue to Your Web Business Using PPC Search Engine Advertising

Today competition is fierce online and it's very easy to get carried away with all forms of advertising from banner ads to solo ads. Before you know it your advertising budget (if you have one) is blown, your return on investment can't be measured and your profit margins have taken a serious dip.

So how do you know if your advertising efforts are being maximised and reaching the right target audience?

Well one of the most affordable, consumer targeted and cost effective forms of on-line advertising is Pay Per Click search engine advertising. Pay Per Click (PPC) advertising is a huge business that by 2012 is expected to top $11 billion dollars in revenue.

In its simplest form, Pay Per Click is about producing leads, generating prospects and as a result connecting potential buyers with specific and relevant websites that will provide them with the product or service they are looking for.

To capitalize on this, a good website that is meaningful and has quality information or the right products is essential to successful PPC advertising. Regrettably this element is often left unchecked by many website owners, not realizing that potential purchasers are more likely to buy products or services from a web site that provides them with the relevant goods or services they were searching for in the first place.

One of the main benefits of Pay Per Click advertising is that it provides qualified and motivated traffic to your website. Users that click on a PPC ad are those in search of a particular product or service. To a great degree this filters out unnecessary clicks from non-prospective buyers therefore saving your advertising dollars from being wasted promoting to large groups of people who aren't in the market for your goods and services.

Unlike other forms of advertisement that adopts the scatter gun effect by advertising to everybody hoping that the ad will be seen by interested people, Pay Per Click advertising can be very specific. Also, as an added benefit, PPC is possibly the fastest way to get a return on your investment. A campaign that goes live can start producing results within minutes, followed by click throughs and ultimately sales.

The whole process of PPC is structured around keywords. To set the price of a specific keyword a bidding process is used. Generally the budget for PPC advertising can be as low as $50 ranging up to a possible $100,000 depending on the amount of keywords used. The price of any keyword can escalate immensely within minutes as more and more sites bid for the same keyword.

Pay Per Click ads are placed along relevant search engine results. The highest bid for a specific keyword or phrase is awarded the top spot on the results page. The second highest gets second place and so on.

Getting top placement naturally provides greater opportunity for a PPC ad to get clicked on by a motivated searcher.

A successful PPC campaign involves three core disciplines which need to be adhered to in order to have a successful campaign.

# A continual monitoring of the advert spend.

# Analysis and refinement of the advert response to ensure the maximum click through rate is achieved at all times.

# Management of the campaign to ensure that your PPC advertising results in good profits. It's not enough to break even.

PPC advertising makes it possible for you to monitor the productivity of each ad and switch off any ad that is no longer performing at its best, thus providing the most economical way to advertise your goods or services on the internet.

The cost in PPC advertising is dictated by the number of clicks made on a particular ad. The number of clicks made on a particular PPC ad is subtracted from the initial business outlay to a search engine company. Therefore to minimize cost and maximize ROI, a business needs to regularly monitor its advertising campaign.

Many businesses fail to get the most out of their PPC campaigns believing it is merely a matter of bidding the highest on their selected keywords or phrases, getting to the top of the results page and making a sale.

However, quality information and relevant products or services are key to converting your advertising budget into sales revenue.

Providing prospects with relevant information will help foster a longer term relationship with them that will more likely result in new and further sales.

By providing follow up information to your prospects in the form of a newsletter or email you can create spin off sales that will often be more than enough to offset the costs of any campaign, and if used to full advantage can dwarf the initial sales completely.

PPC advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or carry out PPC advertising with in-house experts.

However, knowledge is the key to running a successful campaign and this is quite often in the form of quality e-books, guides and free information.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC advertising.

PPC Optimization Strategies

It is not uncommon for search engine marketers to find difficulties in developing successful Pay Per Click (PPC) advertising campaigns. In essence, the reason for their failures in PPC advertising is primarily a lack of experience and understanding as to how to use Google AdWords effectively.

With some basic knowledge and AdWords awareness, one can optimize their Pay Per Click campaigns for greater performance. Knowing of the intricacies of the Google AdWords platform and how organize cohesive campaigns and ad groups can lead to a much higher return on ad spend (ROAS).

PPC optimization is imperative to sustain success using Google Adwords. Below we touch upon many strategies to optimize your campaigns for better profitability.

Understand Keyword Match Types

Although an elementary concept in Pay Per Click advertising, understanding keyword match types is essential to be successful. Google breaks down keyword match types in three primary ways: Broad, [Exact], and "Phrase" match.

In Google search, a broad match can often times be extremely broad. For example, for a keyword phrase like "Kids military uniforms," under the broad match setting, your ad may be triggered for searches like "childrens army suit" or "youth navy uniform." In essence, broad match is very broad, so be sure you know what you're getting into if you choose to leave your keywords as broad (without "quotes" for phrase match or [brackets] for exact match.)

Using exact keyword matching by surrounding the keyword phrase in brackets will ensure that your ads are only triggered when search engine users submit that exact phrase, and nothing else. By using exact phrase matching, you can better minimize wasted impressions from broad searches and reduce budget-sucking click-throughs.

Because exact phrase match might fail to display your ads for searchers that you actual do want to capture, a great alternative is using modified broad matching. Modified broad is simply placing a "+" symbol directly in front of each keyword (with no space) that you want specifically mentioned in a user's search query. The "+" symbol ensures that this word, and only very close variations (such as plural and singular variations) are what trigger your ads. So if we bid on the keyword "+kids +military +uniforms" our ad will still be displayed for search queries like "kid military uniform" or "kids military uniforms for sale," not "childrens navy uniform."

Do Negative Keyword Research

Negative keyword research is the effort of pinpointing undesirable keyword variations that are resulting in unwanted ad impressions. For instance if we are an ecommerce store that selling NEW "kids military uniforms," we would want to implement negative keyword variation for "used," "how to make," or "free" kids military uniforms.

By using exact keyword matching, we have no need to worry about negative keyword research; however by using modified broad match, we will need to research those unwanted variations. For many marketers, this is a crucial step to the PPC optimization process.

One of the easiest ways to conduct negative keyword research is to open the "See search terms" feature. This is located under the "Keywords" tab of the ad group you are in. Here you can view a list of all of the search terms that have triggered your ads over a certain period of time. Taking a look at all of these search queries can be very eye-opening as well as enlightening to pinpoint negative keywords to implement into the ad group.

Once you have drilled down on the keywords that you want to add as negatives, just click the check box for the unwanted keyword and hit "Add keyword as negative," which is found above the list of search queries. This will automatically implement the full keyword phrase as an exact match to your negative keyword list for that particular ad group.

Create Tight Ad Groups (with Few Keywords)

A typical mistake that online advertisers make while developing PPC campaigns and ad groups is poor keyword grouping. In most cases, ad groups with too many keywords are destined for failure. Because only one ad can serve an entire ad group, only a few, very closely related keywords should be included.

By segmenting keywords into highly focused ad groups, marketers can write targeted ads with greater relevancy to the user. In addition to ad copy, keyword-tight ad groups allow advertisers to use better landing pages. Not only does creating more focal ad groups increase the precision of the ad and its landing page, but more narrowed ad groups can increase keyword quality scores and minimize CPC's (cost per clicks).

A solid first step to optimizing your ad groups is to analyze the nature and quality scores of each group. How many keywords are in your ad groups? What are the quality scores of your keywords? How much activity is each keyword receiving (impressions/clicks)? How closely related are the keywords in the ad group?

Hopefully the answers to these questions will enable you to pinpoint the keywords in your ad group that can be applied to a new ad group. In more extensive AdWords accounts with many campaigns, sometimes a keyword can be transferred to more relevant ad group that already exist. This is a common PPC optimization strategy referred to as the "Peel & Stick".

Split-Test Your Ad Copy & Landing Pages

AdWords allows you to run multiple ad variations for each ad group. So instead of creating just one ad for each ad group, try writing three to five ads with different ad copy. By default, AdWords will begin to display the ads that are performing the best, however, AdWords does not take into account the importance of statistical relevancy, or validity. That is, AdWords will start favoring one ad over the others only after a handful of impressions and clicks when often times more data is needed to make a valid decision on which ads are working better than others.

If you are split-testing a number of ad variations, be sure to choose the option to "Rotate to show ads evenly," which is in the settings tab for the particular campaign. This way you can let your ads run for awhile before gauging the effectiveness (or ineffectiveness) of the ad copy.

Equally important (if not more important) is split-testing your landing pages. This may not be an option if you are advertising an ecommerce store with specific product pages as the destination URL of the ad. However for other businesses and industries, testing various landing page designs and concepts is critical, especially for competitive keyword targets. Try testing various types of call-to-actions as well as using different landing page copy. Another great strategy is to make use of videos and images where relevant.

Users have a lot of expectations these days while browsing the Web, so be sure to optimize your Pay Per Click campaigns to their fullest potential.