Create an Unstoppable Flow of Revenue to Your Web Business Using PPC Search Engine Advertising

Today competition is fierce online and it's very easy to get carried away with all forms of advertising from banner ads to solo ads. Before you know it your advertising budget (if you have one) is blown, your return on investment can't be measured and your profit margins have taken a serious dip.

So how do you know if your advertising efforts are being maximised and reaching the right target audience?

Well one of the most affordable, consumer targeted and cost effective forms of on-line advertising is Pay Per Click search engine advertising. Pay Per Click (PPC) advertising is a huge business that by 2012 is expected to top $11 billion dollars in revenue.

In its simplest form, Pay Per Click is about producing leads, generating prospects and as a result connecting potential buyers with specific and relevant websites that will provide them with the product or service they are looking for.

To capitalize on this, a good website that is meaningful and has quality information or the right products is essential to successful PPC advertising. Regrettably this element is often left unchecked by many website owners, not realizing that potential purchasers are more likely to buy products or services from a web site that provides them with the relevant goods or services they were searching for in the first place.

One of the main benefits of Pay Per Click advertising is that it provides qualified and motivated traffic to your website. Users that click on a PPC ad are those in search of a particular product or service. To a great degree this filters out unnecessary clicks from non-prospective buyers therefore saving your advertising dollars from being wasted promoting to large groups of people who aren't in the market for your goods and services.

Unlike other forms of advertisement that adopts the scatter gun effect by advertising to everybody hoping that the ad will be seen by interested people, Pay Per Click advertising can be very specific. Also, as an added benefit, PPC is possibly the fastest way to get a return on your investment. A campaign that goes live can start producing results within minutes, followed by click throughs and ultimately sales.

The whole process of PPC is structured around keywords. To set the price of a specific keyword a bidding process is used. Generally the budget for PPC advertising can be as low as $50 ranging up to a possible $100,000 depending on the amount of keywords used. The price of any keyword can escalate immensely within minutes as more and more sites bid for the same keyword.

Pay Per Click ads are placed along relevant search engine results. The highest bid for a specific keyword or phrase is awarded the top spot on the results page. The second highest gets second place and so on.

Getting top placement naturally provides greater opportunity for a PPC ad to get clicked on by a motivated searcher.

A successful PPC campaign involves three core disciplines which need to be adhered to in order to have a successful campaign.

# A continual monitoring of the advert spend.

# Analysis and refinement of the advert response to ensure the maximum click through rate is achieved at all times.

# Management of the campaign to ensure that your PPC advertising results in good profits. It's not enough to break even.

PPC advertising makes it possible for you to monitor the productivity of each ad and switch off any ad that is no longer performing at its best, thus providing the most economical way to advertise your goods or services on the internet.

The cost in PPC advertising is dictated by the number of clicks made on a particular ad. The number of clicks made on a particular PPC ad is subtracted from the initial business outlay to a search engine company. Therefore to minimize cost and maximize ROI, a business needs to regularly monitor its advertising campaign.

Many businesses fail to get the most out of their PPC campaigns believing it is merely a matter of bidding the highest on their selected keywords or phrases, getting to the top of the results page and making a sale.

However, quality information and relevant products or services are key to converting your advertising budget into sales revenue.

Providing prospects with relevant information will help foster a longer term relationship with them that will more likely result in new and further sales.

By providing follow up information to your prospects in the form of a newsletter or email you can create spin off sales that will often be more than enough to offset the costs of any campaign, and if used to full advantage can dwarf the initial sales completely.

PPC advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or carry out PPC advertising with in-house experts.

However, knowledge is the key to running a successful campaign and this is quite often in the form of quality e-books, guides and free information.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC advertising.

Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Focus Areas of Successful Google AdWords Management   Why Your Business Should Choose Google AdWord Solutions?   Use PPC Marketing to Boost Your Internet Business   

Best Small Business Tips for Google AdWords

Most Small Business owners and managers recognize the need for utilizing SEM ( Search Engine Marketing ) as part of their Online Marketing efforts. However many fail to take the time to learn the basics of Google AdWords advertising, and end up not seeing the results they expected.

This is a quick overview of some basic terminology as well as a few great tips to maximizing your Google AdWords marketing.

What does CPC mean?

CPC or "Cost Per Click" is the amount you're willing to pay for a click on your advertisement. The highest amount that you're willing to pay is referred to as your maximum cost-per-click or Max CPC. The Max CPC on Google's search network is one of the elements that determine your ads positioning, or how high it appears in search results. Sometimes you can increase your ads position just by increasing the Max CPC that you're willing to pay. It works a little differently with the Display network. Here Max CPC determines if your ad will appear on the target placements you selected.

What factors determine how "expensive" a keyword is?

The Google AdWords interface is very user-friendly and is fairly simple for a new comer to navigate. I have seen many business owners lose a lot of money with little to no results, because they have not properly understood or set up their bidding options.

Google AdWords operates on an auction system. This means that you will need to pay more than the "highest bidder" for any given keyword if you want your ad to appear above them. Other factors determine your ad ranking such as Quality Score, however we'll focus on bidding for this discussion.

When choosing options such as Max CPC, you have to understand that the amount you're willing to pay may be too little to get your ad the positioning you need to get clicks, and ultimately new customers. For example, you may only be willing to spend $.25 cents for a click, however to rank your ad high in the search results, a bid of $1.50 may be necessary. If the Max CPC you want to spend is only $. 25 your ad will likely never appear. There are tools within the Google AdWords system you can use such as the Keyword tool that allow you to see how competitive or "expensive" a keyword may be.

Your industry also determines how much you may pay per click for your Small Business SEM efforts. For example, clients who are Marketing Court Reporting Firms or Law Firms may be paying $5, $10, or $20 per click. Whereas a clothing store may be paying $. 50 or $1.00 to have their ad rank on the top of the search results. It is basic Supply and Demand principles in play. The more competitors that are bidding on the same keywords, the higher the price will be. A great tip to keep in mind if you find that your desired keywords require a CPC that you're not willing to pay, is to focus on long tail keywords and search terms.

There are also Google AdWords Certified individuals and agencies that can help you get started and review the basics.

Take your time when beginning with your SEM efforts. With a basic understanding of Google AdWords, and the patience to optimize your efforts, you'll be on your way to seeing more Search Engine marketing revenue!

Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Focus Areas of Successful Google AdWords Management   Targeting PPC Ads by Location   

Pick Up Business With The Right Kinds Of Internet Marketing

Sure, your business has hit the skids, and it's no secret to anyone who can see and hear. You're down at the heels and don't know what to do about that, so you're coming looking for tips on how to turn around the tailspin you've gone into and make yourself the successful entrepreneur that, frankly, you've never been. Sure, others who started out at the same time as you have progressed and succeeded all along, as you experienced one miserable failure after the next. You are probably incapable of selling a glass of water to a man dying of thirst in the desert, but still you plug on, hoping against hope that the laws of nature will somehow be suspended and you will actually come out ahead of the pack for a change.

That's a wonderful wish, and a lot of people would wish you good luck with that, but the reality is they believe your businesses is circling the drain, and you with it. Not that anyone wants to see you fail, but you might as well know that your friends have started a betting pool regarding the day and hour that you will collapse and your business crashes like a watermelon thrown off a six-story roof. Splat!

It's not comforting to hear of their lack of faith in you, but here's how you just might prove the naysayers wrong. Hook up with an experienced Keyword Search Pros PPC management company, and you just might find that the customers who had previously run screaming from your place of business might actually come back and spend money there. Think about that!

The pay per click guys can show you how to make Internet advertising work for you, and how it can drive big profits right smack into your pockets. And that's the best place for profits to land, right?

But that's not all, Matey; not by a long shot. As long as you're getting into the Internet groove you might as well take a stab at aggressive pay per click services, because they can drive a crazy amount of business your way, and you actually might be able to afford that new pair of sneakers you've been eyeing for so long.

Once you start to advertise on the Internet, there's no telling how big your business can grow. You might astonish those who called you a jackass and predicted that you'd fail like a dog that has died in the gutter.

How sweet the taste of success will be when you show those dweebs that your Internet savvy and a good advertising and marketing campaign were the right sorts of things that you needed to transform yourself from a loser to a major-league winner. And let's face it, everyone loves a winner!

Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Focus Areas of Successful Google AdWords Management   Why Your Business Should Choose Google AdWord Solutions?